Research and Markets: future broadcaster web strategies - broadcasters are investing in OVPs for near-term revenue and long-term survival

Monday, 08 February 2010 00:24

Research and Markets has announced the addition of the "Future Broadcaster Web Strategies" report to their offering.

This research stream is part of a yearly update on the digital TV market in Western Europe and North America. Specifically, this report address new multi-platform distribution strategies and emerging business models for direct to consumer distribution. Furthermore, there is a particular focus on challenges facing pay-TV operators.

Scope:

This reports looks at the shifting commercial landscape of online video, with a review of key market trends from 2009

It examines the current trends in broadcaster investment in OVP services and the vendors serving this market

Analysis of key OVP vendors

Go-to-market strategic recommendations for OVP vendors

Highlights of this title:

Analysis of the growth and audience clustering around platforms such as Hulu, YouTube, iPlayer, as well as commercial success of services such as MLB.com for premium rights holders

Identification and segmentation of the OVP market, looking at key players such as Brightcove, Ooyala, thePlatform, Move Networks, Digital Smiths

Outlook for the OVP market and key themes to watch, focusing on TV Everywhere

Key reasons to purchase this title:

Essential reading for broadcasters looking to extend their audience reach online and the technology vendors serving this market

It provides a summary of the key trends that have shaped the market in 2009 and the outlook for 2010

It identifies key broadcaster technology investment strategies and the vendors that have emerged to serve this market

Key Topics Covered:

Broadcasters are investing in OVPs for near-term revenue and long term survival

Effective management and monetization of web video is a pain-point for broadcasters

The white label OVP market is solving this challenge, but is crowded

OVPs have a selection of potential routes to market 2

2009 in summary: web video hits primetime

Hulu

YouTube

BBC iPlayer

Comcast and TV Everywhere

MLB.tv

Customer impact : from dream to stream

Competitive landscape: the OVP market is crowded and diverse

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For more information visit http://www.researchandmarkets.com/research/a5e558/future_broadcaster

Source: Datamonitor

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